Marketing has the steepest diminishing returns of any decision you'll make. The first dollar earns you noise. The tenth million earns you a yacht for your agency. Find the inflection point.
Marketing spend · Year 3
$5.0M
$0 Silent$5M Industry avg$10M Saturated
David Okafor, CEO:
"Industry-average spend. Holding the megaphone — not raising it."
Volume Y3
Units sold519k
Market share17.9%
Revenue$285.0M
Profitability Y3
Gross profit$59.2M
Marketing($5.0M)
EBITDA$36.2M
What the spend bought
Volume gain vs starve+42k units
Return on marketing $$4.6 revenue per $1
Brand positionAudible
Illustrative model. Real simulation accounts for marketing's compounding effect on brand equity across multiple years.
Marketing is one lever. The simulation has eleven more.
Six weeks · Online · 20 seats per cohort · $594 USD